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Event Details
Finding Your Niche
Presented by Tom Patty
Who this workshop is for:
UC Irvine students actively starting or planning to start new businesses.
What you will learn:
This workshop is designed to help you develop the key tools you need to market and promote your product or service. You will learn about how to clearly identify your specific target market and create a compelling competitive advantage. Then we will review how to use all of the tools in the marketing toolbox to generate awareness, consideration and preference for your offering as well as how to create incentives for new and repeat customers. This workshop is a must for any entrepreneur that is interested in getting and keeping customers!
About Tom Patty:
Tom learned about marketing from clients like Steve Jobs, founder of Apple Computer, Phil Knight founder of Nike, Inc, and Steve Reinemund, CEO of PepsiCo Worldwide. Tom spent 21 years working at "the hottest advertising agency in the country," called Chiat/Day, where he worked with some of the best and biggest brands in the world, such as Nissan Motors, Pizza Hut, Nike, and Apple Computer. In 1998 Tom retired as President and Worldwide Account Director, after having helped his advertising agency grow from $30 million in billings to over $1 billion in annual billings. Now Tom can teach you the same principles and techniques of Marketing that helped propel his advertising agency and their clients to phenomenal success in the market place.
When:
February 5, 2008
Noon – 1:00 P.M.
Location:
Calit2 at UC Irvine
(The California Institute for Telecommunications and Information Technology)
Building 325 on UC Irvine mapRoom 3008
www.calit2.net
Cost:
Free to all
Seating limited, please reserve your seat early.
Complimentary lunch will be served.
Sign up TODAY by clicking "Register Now" above!!
When & Where
Calit2, Room 3008
East Peltason Dr. and Los Trancos Dr.
(adjacent to University Club - ICS/ENG Parking Structure)
Irvine,
CA 92697
Tuesday, February 5, 2008 from 12:00 PM to 1:00 PM (PT)
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Hosted By
Center for Leadership and Team Development
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